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Cover Story: Giving Back with Solar Energy
Rob Erlichman, CEO of Sunlight Electric: "We’re already at a place where the lines cross between the cost of solar power and the cost of using conventionally generated electricity. If you’re a utility customer and you pay your electric bill for 20 years, what do you have at the end of those 20 years? You have nothing. Your money has literally gone up in smoke. Wouldn’t the more attractive alternative be to invest in your own power plant, and at the end of that 20 years, you own something that generates power? Our job is to help our customers understand the economic tradeoffs, illustrate the high cost of doing nothing, and come up with creative solutions that enable them to finance projects that are economically appealing, on day one and for years to come."
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