Before founding Sunlight Electric, Erlichman was a technology marketing executive and entrepreneur, a management strategy consultant at Booz-Allen & Hamilton, and one of Proctor & Gamble's youngest brand managers at the age of twenty-five. Erlichman holds a Bachelor of Science degree from Cornell University in Applied Economics.
In addition to his role at Sunlight Electric, Erlichman is involved in industry-wide efforts to help accelerate the adoption of solar power. He recently co-authored a white paper featured in the Red Herring entitled, "What the Solar Power Industry Can Learn from Google" and Erlichman also advises The Clean Energy States Alliance on ways their member state solar subsidy program managers can implement standards and practices that level the playing field for manufacturers and solar integrators and ensure transparency for consumers. Rob also serve on the advisory council for Entrepreneurship@Cornell, an innovative multi-disciplinary effort to connect Cornell students with University-wide entrepreneurship resources.
Prior to joining Sunlight Electric, Peter was Director of Sales at Solyndra Inc. where he was instrumental in securing their first $1.2B in contracts as well as building out the domestic sales force, sales operations and distribution channel. He has held executive leadership positions at Cirrus Logic, Blaze Software and BlueStar Solutions and brings over 25 years experience in domestic as well as international sales, marketing and support services within various sectors of the high-tech and renewable energy industry. Mr. Smiderle received an M.B.A. from Santa Clara University Graduate School of Business and a B.S. in Psychology also from Santa Clara University.
Louise Hassen, Director of Finance & Operations [Email]
Louise is a seasoned Operations professional, having built systems and processes for many successful Bay Area companies. In her ever-expanding operational roles at The Henry Wine Group, Areti Wines, and Virtual Vineyards/Wine.com, Louise developed powerful budget tracking and fulfillment systems and created the first off-site order processing system in the wine industry. All the while, Louise honed her construction skills managing residential construction projects for 6 years and holds a California C-27 contractor's license.
